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SPORT BUSINESS IN EUROPE


Texas A&M University
Summer Program


July - August

 

PROGRAM DESCRIPTION
This program will expose the student to the business of sport as practiced in Europe. Students will gain an appreciation for the manner in which sport organizations, federations and corporations manage their operations to create successful business entities. Topics will include marketing, sponsorship, legal issues, finance, media, globalization, international negotiations, “sport-for-all,” etc. Culturally and professionally relevant site visits include the German Soccer Association, German Olympic Committee, the International Paralympic Committee, boat ride on the Romantic Rhine River, and numerous other activities. This program involves a fair amount of physical activity to include, hikes, bike roads and lots of walking.

 

Fragen? COURSE OFFERINGS

  • SPMT 337: International Sport Business (3 cr.)
  • SPMT 340: Sport Governance (3 cr.)

Fragen? COURSE DESCRIPTIONS

International Sport Business
This course will expose the student to the business of sport as practiced in Europe. Students will gain an appreciation for the manner in which sport organizations, federations and corporations manage their operations to create successful business entities. Topics will include marketing, sponsorship, finance, legal issues, media, ethics, globalization, international negotiations, "sport-for-all", etc.

Sport Governance
This course examines management and governance of international sport organizations and federations, and the managerial strategies used in European sport organizations.

Site visits for both classes include the 6.6 million member German Soccer Association in Frankfurt, Deutsche Telekom (primary sponsor of the 2006 World Cup), the German Olympic Sports Confederation, the International Paralympic Committee, the sport sponsorship program of the German Armed Forces, the International Olympic Committee in Lausanne, Switzerland, as well as a workshop on European Sport law and a two 2-day workshop with the German Sport University in Cologne.

Fragen? LOCATION

Bonn Situated on the Rhine River, Bonn is the former capital of West Germany as well as the birthplace of Ludwig van Beethoven. The city and its surroundings are rich in castles, medieval towns and natural beauty. Students can play fußball in one of Bonn’s several parks, explore the gardens of Poppelsdorfer Castle or walk, run or bike along the Rhine.

Bonn has developed into an international technology, business, research and NGO hub, and serves as corporate headquarters for T-Mobile, Deutsche Post, DHL and is home to the famous gummybear company HARIBO; houses several world-renown research centers; and is one of the world’s largest United Nations cities.

Bonn is centrally located in Western Europe allowing easy train travel to cities such as Paris and Amsterdam. The Bonn-Cologne airport is served by many low-cost airlines allowing students access to cities such as Venice, Budapest, London, Rome, Prague and Barcelona, among others.

Read more about Bonn!

Fragen? CULTURAL EXCURSIONS & ACTIVITIES

In addition to course activities and academic site visits, students visit famous UNESCO heritage sites such as the Cologne Cathedral, the Upper Middle Rhine Valley, the Augustusburg Castle, the Museum of German Postwar History, the Olympic Museum and famous World War II venues. Highlight of this program is a seven day excursion to Southern Germany and beautiful Austria. In Munich the students will e.g. visit the International Shooting Sport Federation, Munich Olympic Stadium, BMW Welt, Allianz Arena, and FC Bayern Munich museum and they will travel to Austria (Salzburg and Kitzbühl) to visit e.g. the Red Bull world headquarters, and Hahnenkamm Ski Race site.

Fragen? HOUSING & MEALS

Please click here to find out about AIB's housing options

Fragen? ELIGIBILITY

  • Open to ALL majors with a minimum GPA of 2.0
  • Must obtain approval of faculty leader – Dr. Batista
  • Must be in good academic standing
  • Students must attend all program-related meeting(s)

Fragen? PROGRAM FEE & FUNDING

Funding is available in many forms. For information on fees & funding opportunities, please contact your study abroad office.

Fragen? HOW CAN WE HELP YOU?

For any other program-related questions please feel free to contact your AIB program coordinator:

VCard Mira Sommerhäuser Program Coordinator, M.A.

Main Line Main Line: +49 (0) 228 - 33 88 39 - 20
Direct Line Direct Line: +49 (0) 228 - 33 88 39 - 31
Fax Fax: +49 (0) 228 - 180 10 57
E-Mail sommerhaeuser@aib-studyabroad.org



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